Mexico Diversify Its Tourism For Europe

Mexico diversify its tourism for Europe
Economy - Tuesday, November 9, 2010 (20:02 hrs)




Improving the competitiveness of the industry, the objective

(Photo: File)




The online Financial


Mexico, November 9 .- The Secretary of Tourism, Gloria Guevara Manzo, said that Mexico diversify its tourism to Europe in order to improve the competitiveness of the sector, because our country has not only sun and beach destinations, but also important cultural and historical sites of interest to visitors to the Old Continent.

He explained that to meet this objective, the Council of Tourist Promotion of Mexico (CPTM) next year will develop a promotional strategy for the markets of England, France, Spain, Germany and Italy.

From working trip to London, England, Secretary of Tourism, Gloria Guevara Manzo said the challenge for Mexico is to attract more visitors from Europe.

Manzo Guevara explained that the Secretariat is working with tour operators and travel agents to know the cultural wealth of our country and thus achieve the goal of having more Europeans visit our destinations.

The Secretary met with the Minister of Tourism in the UK, John Penrose, with whom he exchanged comments to boost tourism in both nations.

Penrose said the tourist wealth with which our country and the importance of Mexican destinations in the UK market, proof is the recent opening of direct flight London-Cancun British Airways operates.

On the second day of activities in London, Manzo Guevara participated in a work table with various Ministers of Tourism who made the World Tourism Organization as part of World Travel Market.

At the London School of Economics, the Ministry of Tourism gave a presentation on sustainable tourism and climate change.

In that forum explained the work done by the Federal Government on sustainable development and said that tourism is a vital part for the orderly growth of the economies without harming the environment.

In his speech, the head of the Tourism Ministry also addressed the issue of social benefits generated by this activity and explained that in Mexico, tourism contributes about nine percent of gross domestic product, generates 2.5 million direct jobs and more than 5 million indirectly.

Moreover, the Director General of the CPTM, Rodolfo López Negrete, and the Director of Fonatur, Adriana Pérez Quesnel, held meetings with businessmen and tour operators Sunwing and Lastminute. (Editorial El Financiero Online / TPC)

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