Market Outlook Shared Vacation Ownership
Written by Real eStrategy 7 High impact Mar 28, 2011 We recently talked about in this space shared property boom this industry has made over the past two years, since it stands to reason that worldwide, the United States and Latin America, some potential buyers of vacation property, prefer vacation looking for some other options to do it more economical and efficient company to do when buying a full property ownership. In previous weeks, and we had said, dear reader, of the virtues and benefits of large real estate developments in tourist areas that are marketed under fractional ownership schemes.
On this occasion, let us share with you some figures, findings, new product trends and resort real estate, some important conclusions that make us stay positive about the outlook for the Shared Ownership in Mexico and the LAM region.
The study was published recently Shared Ownership 2010: A Market Perspective (Shared Ownership 2010: A Market Perspective), it was made exclusively for Interval International Ypartership by the firm. This study is inspired by the growing interest shown leisure travelers to seek traditional hotel accommodation options, to enjoy the space and additional facilities that often provide accommodation and exchange opportunities offered by the shared property.
The study is of great value, particularly to you who are developers of resorts, then shaping the changing preferences and trends of the diverse needs of buyers of properties of such complexes, especially considering the great economic buyout that has come to distort and change the dynamics of the real estate business worldwide. The desire to own a vacation property shows no real estate and tourism products under shared ownership schemes, such as timeshare or timeshare under any of its variants, fractional ownership and private residence clubs, are at a great competitive position to meet changing consumer needs and expectations.
The study was conducted with a representative national sample of U.S. consumers who were rated and selected based on various demographic, behavioral and economic. To us as real estate development and / or related companies resort real estate industry in Mexico and Latin America, we are of great interest to know the findings of such studies, because as we all know, the North American market still remains the main market on tourism for our country and region. That is why here are some relevant data of the above study:
Leisure travelers who are familiar with the concepts of shared vacation ownership resorts tend to be married (75%), averaging 47 years old and have 50% of cases, dependents living with them.
This type of leisure traveler has averaged at least 4 trips for recreation or pleasure during the past year.
It is estimated that at least 30% of pleasure travelers familiar with the concept of shared ownership in tourism development, traveled outside the United States on vacation for the past 12 months. One important thing is the study is that there is a growing market within this 30% are road warriors looking for a wide range of holiday experiences and destinations.
Among leisure travelers interested in traveling outside the U.S. I, 44% said they wish to visit Mexico. Leisure travelers who traveled outside the United States in the last year, 24% had visited Mexico.
Within this type of leisure traveler with expertise in shared ownership reported spending an average of $ 5,600 in travel services last year, of which an estimated 61% have been searched and booked online.
Finally, an interesting fact shows that four in ten holidaymakers were staying in a resort-type under a shared ownership scheme in the last 12 months, no doubt, shows that there is a significant level of demand still to meet for the different models offer shared resorts.
Editorial REAL eStrategy with information provided by AMDETUR
http://www.tibesarealty.com.mx/
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