Spain Recognized Cultural and Tourist Attractions in Mexico

Spain recognized cultural and tourist attractions in Mexico


January 19, 2011 - 21:09Credit:Editorial / The Economist

The Ministry of Tourism, the Tourism Board of Mexico and state governments began work on promoting our country as part of the XXXI edition of the International Tourism Fair held in Spain.

The objectives are to introduce all the tourist and the riches with which our nation, in order to increase the flow of foreign tourists, encourage investment in the sector, create more jobs and better living conditions for the 7.5 million families living in this activity.

Queen Sofia of Spain opened the stand of Mexico , which is made ​​by the Ministry of Tourism, the Tourism Board of Mexico, state governments, airlines, tour operators, hotel representatives and others in the industry Desk.

The promotion is based on the 10 routes from Mexico , which seek to combine sun and beach destinations with archaeological sites, cultural sites, Pueblo Magico, colonial places and dining experiences.

The Secretary of Tourism, Gloria Guevara Manzo, Ambassador of Mexico to Spain, Jorge Zermeño, the Governor of Jalisco, Emilio González, and the Director General of the CPTM, Rodolfo López Negrete, together with the Secretaries of Tourism of the states received Queen of Spain to carry out the launch of Stand.

During the opening ceremony, Queen Sofia acknowledged the historical, cultural and tourism of our country and mentioned that he has a great affection for Mexico and its people.

The Tourism Secretary said Fitur is a great opportunity to strengthen the promotion of Mexico at the international level.

He claimed that in the context of the XXXI edition of this international exhibition with the participation of 166 countries and over 10 thousand 500 specialized companies will present the vast tourism, culture and cuisine with which our country.

In this edition of Fitur, the Route of Don Basque Michoacán won the Best Product of 2011 Active Tourism .

The ruling was made public on January 14 and today this recognition was given to the winner of the contest, involving nearly 80 products in Fitur.

After the vote of the jury (including more than 4 000 votes of the readers of AireLibre), the Government of Michoacán was honored with this recognition by this route, which won over 70% of the votes recorded .

Don Basque Tourist Route is one of the major programs currently being developed by the Ministry of Tourism of the State, through which cultural tourism offers a tour of the 22 municipalities of the region.

This route is primarily for three axes, that is where the distribution is made to the routes that will serve the Route of Don Basque and its main objective is to offer services to tourists a tour of communities in the Meseta Purépecha, the Lake Patzcuaro and the Cañada de los Once Pueblos.

Importantly, the call for this contest was developed jointly by the Fitur and AireLibre Magazine in order to maximize the development of the tourism industry and international projects with the highest quality products.

Moreover, it is noted that the Ministry of Tourism gave a lecture at the IE Business School in Spain, which is recognized as a leading business schools in Europe.
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