Nissan Will Put More Capital in Mexico

Nissan will put more capital in Mexico
January 26, 2011 - 12:18Credit:Notimex
Photo: U.S. File
Nissan Mexicana plans to increase its investments in the country, estimated at $ 900 million between 2009 and 2013, to increase production last year reached the milestone of 506.490 units.

The CEO and president of the company in Mexico, José Muñoz, said at a news conference that constantly evaluating opportunities for production and growth, and l $ 900 million you are a basis to further evaluate opportunities to increase "because we would like have more production capacity. "

As part of the celebration of 50 years of Nissan in Mexico, said that after exceeding the goal of making vehicles in Mexico in 2010 (500,000 units) the shipowner seeks to increase its volumes, the new units manufactured in Mexico and introduce the first fully electric car.

The March model already produced at the plant in Aguascalientes and marketed for the second quarter.

There is also the model-yet-identified brand name as L02V, to be sold in the second half of the year, and the Juke model that will arrive from Japan, and Leaf electric zero-emission, expected for next October.

"We have enough interest in increasing production, we think the strategy we implemented over the past two years to increase our exports has enabled us to secure jobs, has allowed us to cost competitiveness and allowed us to be competitive in the domestic market, " said.

In that sense, the manager said the intention of the Japanese owners to maintain this strategy 'to remain competitive in volume significantly. "

After clarifying that the prices of new units will be available to put on the market, said that the cost will be accessible, because "we do not bring these products to sell few, but we sell a lot and will be competitively priced insurance in each of these modelos2.

He stressed that after breaking record production in 2010, Nissan also reached historic highs in exports with sales of 344.246 units in 75 countries worldwide.

In terms of units sold brand in the domestic market, said that the head remains at Tsuru, who in 2010 achieved a 27.7% share, representing an increase of 12.3% compared to 2009.

This unit sales followed the NP 300 or cuttings, with 85.3% share and an increase of 9.6% annually, the Tiida with 30.2% share and an increase of 78.5%, and the Sentra with a growth of 19.5% , ie an increase in its share of 38.5%, he added.