Sectur ensure airline customers
Economy - Wednesday, January 26, 2011 (4:47 pm)
•Create a fund with private
•Support flights to unprofitable destinations•IP calls for concrete actions "Year of Tourism"•Claudia Alcantara / Eduardo Ortega / Isabel BecerrilThe online Financial
Mexico, and January 26 .- The Ministry of Tourism (Tourism Ministry) will look this year as a resource-kind subsidy, to ensure the national and international airline flights air occupation of newly created or domestic and international routes to Mexican tourist destinations unprofitable.
The head of the agency, Gloria Guevara, said one of the strategies implemented to increase air connectivity this year, declared the Year of Tourism by President Felipe Calderon will be the creation of this fund.
"The measure (the fund) will start this year, will be one of the actions to provide the president, is coupled with a comprehensive plan that was built last year by the federal executive to promote the Year of Tourism", said after attending the National Tourism Convention 2011 of Concanaco-Servitur.
Tourism Ministry said that will do a study to define the number of available seats that are required by incentive destination, based on the volume of hotel rooms installed. Under this dynamic may estimate the amount of resources that will be needed, he said.
Guevara said that some of the resources will come from the federal government and a private enterprise, which is "very interested" in participating.
After the study, ask the airlines to create new routes, flights and frequencies, he said.
Said that in the first international routes will be invited to the country's airlines to fly to other countries if they do not care, would the request to foreign airlines.
The official explained that the fund seeks to ensure economically airlines federal government will take the proper promotional campaigns to promote the route or destination.
The model
He stressed that the security model works the first two to three months of operation of the routes, and in case of default on the commitments in that period, and is a volume of empty seats, "will use the financial guarantee to compensate airlines .
As evidence that the Bahamas has an agreement with American Airlines security, which until now has not been used, because flights are full, the idea in Mexico is the same thing happens.
Guevara said that 99 percent of the routes left Mexicana Airlines, after its suspension, have been covered and even the number of seats in some places it is higher.
For his part, Calderon signed a decree which declared 2011 as the Year of Tourism, under which the federal government is committed to aligning the secretariats to support activity, made international events to attract tourists and invest in the sector.
He said the global average growth in tourism was more than 6 percent, while that of Mexico exceeded 10 percent, "we are well above the world average in tourism growth."
Calderon said the 99.99 percent of the ten million international tourists visited the country in 2010 was not affected by the prevailing violence.
The president of the National Tourist Business Council (CNET), Pablo Azcarraga said that decree does not eliminate the bad image of the country abroad by insecurity, but a comprehensive action plan, with positive news.
Jorge Hernandez, president of the Mexican Association of Travel Agents (AMAV), said the decree formalizing the commitment, but should initiate coordinated action between public and private sectors.
For its part, the Concanaco presented the program "Let's talk and act good for Mexico," which seeks to clear the country's image with foreign tourists. (With information from El Financiero / APB)
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