Posadas Group will trigger investment of 350 million dollars in its hotels
Business - Thursday, April 7, 2011 (11:08 hrs)
•One of the most important is the evolution of the Hotel Fiesta Inn
Mexico , 7 April .- Grupo Posadas will continue its expansion in Latin America , and increase its presence in the segment of three and four stars in the market country with an investment millionaire of their partners in business as banks , group financial and investor private , reported in interview Javier Barrera , president of New Business of the company .
One of the most important company is the new concept of FI, the evolution of Fiesta Inn hotels in a model designed specifically for Business Class guests.
It will be during the next three years that the group increase its hotel portfolio FI in 30 properties with an investment of 270 million dollars, and remodel 60 units currently working under the Fiesta Inn brand. In total investment over the next three years will be $ 350 million, estimated Barrera.
The first hotel to open its doors FI was to Zacatecas in early 2011. for this property is required an investment of $ 10 million and comprises 146 rooms. This is the first property of the trademark in that state.
The next opening will be the FI Teatro de los Insurgentes in Mexico City, after its renovation, and will continue to La Paz, BC, and Puebla.
With this project the company expects to generate nearly two thousand direct jobs and 850 indirect five thousand. Furthermore, it aims to increase by six percent average occupancy of its properties, which is between 62 and 65 percent.
As to the fares, said that on average in the Fiesta Inn is one thousand one hundred dollars, and anticipates some adjustments depending on the squares. However, the objective is to increase the specific occupation of the domestic market.
Moreover, throughout this year plans to open six new hotels in the brand One, for which an investment of $ 30 million more, all capital from the shareholders of the company.
For 2012 is expected to enter South America Hotel One specifically in towns and cities of Brazil. Also in Brazilian territory would be opened brand units Cesar Business.
Grupo Posadas currently represents 22 percent of the entire chain of hotels in Mexico, serving approximately 3.5 million guests. While Fiesta Inn is equivalent to 30 percent of segment four-star hotel, with a flow of customers between two and 2.2 million people annually. (With information from
http://www.tibesarealty.com.mx/
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