Expected Rise In Hotel Investment This Year

Expected rise in hotel investment this year


January 13, 2011 - 13:49Credit:Alejandro de la Rosa / El Economista

Photo: U.S. File

In 2011 investment in hotel infrastructure will reach 4.300 billion, 10% higher than that recorded in 2009, said the president of the Mexican Association of Hotels and Motels, Armando Uribe.



At a press conference, the employer considered that in the next 12 months there will be a revival in the sector, after the effects caused by the economic crisis of 2009, but still managed to stay away from the amount that exceeded the previous year's 5.000 million and was record.



In Association estimates that in the next six years, the tourism sector will grow between 3 and 5%, which is a projection "measured" against the federal government's approach to do to double digits, while international travelers will increase by only 1 % from 2009 when 600,000 people arrived in 22 million.



Seek to shift the domestic market



After summing up the hotel industry, Uribe acknowledged that the national occupancy rate last year was close to 50% and in 2011 would remain the same, so requested a reallocation of the Tourism Board of Mexico ( CPTM) and bet on the market.



In 2010, 70% of budget will the agency (more than 800 million pesos) was used for campaigns in the U.S., which, he noted, was positive and did help, but turning the alerts they issued some U.S. states eventually affected country.



"We believe that they must continue the campaign, but must be done with reservation on what level of safety perspective changes a bit, and we believe that 15% of these resources should be reallocated to national promotion," he said.



To tell the employer, Mexico is a country that has failed to detonate their natural wealth and still not have adequate infrastructure for ecotourism.

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